I'm a Freelance UX Consultant. 

I work with a range of companies, from startups to multinationals, who are open to making profound changes to their business through design.

Holistic Experience

Using a deep understanding of how customers interact with products and services, I envision ways to create engaging experiences that create fans, not just users.

As a designer covering all UX disciplines, I have helped companies define the experience of products and services that meet business objectives.

As a strategist, I have acted as a change agent, helping companies restructure their development process around a user-centred approach.

Cross-Platform

I use the latest user centred design methods to create a coherent experience across multiple touchpoints.

I'm naturally drawn to simplifying complex problems and have a mobile first mindset when creating cross-platform services.

Over a decade of experience designing for mobile devices (and more recently tablets) has given me an intrinsic ability to prioritise UX requirements and focus on the key tasks.

Working together

I have worked with companies at every step from the birth of an idea through to delivery. I can work with you in a manner that suits your situation, e.g...

• As a specialist working in a multidisciplinary team.
• In a design consultancy capacity, working throughout the user centred design lifecycle. Clients compare my services with those offered by a design agency.

My Principles

A window into my mindset...

• Design is inherently iterative.
• Usable isn't enough. Good design is playful.
• Good experiences are sticky and engaging.
• Truly understanding the problem helps create a competitive advantage.
• Good design can change people's lives.